The line in the sand has been drawn, and thus the procession for influence to capture attention leading to revenues is in full swing. You see, the thing about democracy and its freedoms coupled with capitalism is the path always involves the money. While watching the latest episode of Vice, I began to construct my interpretation of this conflict. Vice, like all other media sources carries an agenda. They have to garner enough of a following to attract the necessary capital to create some measure of corporate profits. That single focus outweighs everything else involved. No entity exists without this dynamic necessity for future functionality.
“So, all that being said...where is this warfare you speak of?”
Generational perspectives vary across all generations. Time changes environments as well as the understanding of those existing in their varying states of development. Generations collide on their margins of perspective overlap, and differ at their opposite spectrums. This means that a thirty something and a sixty something share some common ground, but because of their age and generational differences, they lose a shared overall perspective. It’s these differences that attract those organizations seeking to exploit this dynamic. Just as there are organizations seeking to capitalize from those marginal overlapping.
“Remember the agendas from the first paragraph...?”
Conservatives, Liberals, and Neutrality.
Christian, Jewish, Muslim, Buddhist, Atheist, and Pagon.
Caucasian, Black, Hispanic, Asian, Indigenous Native.
These are just a sampling of the categories that separate humans into like kind groups. Generational and human development slice across every single category you can construct. These distinctions are where profit seeking organizations insert themselves to garner the attention through whatever vulnerabilities they can identify. The various attachments made by those being singled out over this attention is the birthplace of the tension arising around us.
“Boomers vs Melinnials...”
Researchers are labeling this difference as the most epic gap as far as ideological opposition goes. Boomers identify as the generation delivering some of the most widespread social change of the twentieth century, given their parents were for the most part the “Greatest Generation”. Mellinials on the other hand, dismiss all of that Boomer notariaty for what they proclaim as their accomplishments. The young have a real disrespectful attitude about Boomers and their entitlements, they have their own entitlement to consider. This is that line in the sand from before. If you’re that for profit media organization, you can’t walk the line and satisfy both sides.
“War is hell...”
Facebook, Twitter, and Google provide the tools for everyone to seek their own understanding of the world around them. Mainstream is by definition, these organizations, and not network or cable legacy institutions. Your device explodes with as many versions of the story you seek, and those that are planted to test your temperament. Your reaction is all it takes to feed the twenty first century beast. The rest can be determined from how you engage. That alone attracts mellinials, and often confuses Boomers. Line in sand strengthens, divisions are enhanced. Someday, the Boomers will age out of this conflict, and Melinnials will turn their attention to what’s chasing after them. Hopefully the learn from the battles that shape today.